Now that demand for guns is returning to “new normal” levels, smart marketing, product mix and margin management will be critical to long-term success as a retailer. While manufacturers, wholesalers and retailers look for ways to move inventory, it is a sure thing that price incentives and competition will drive margin of many products lower than you may want.If making money is the objective, we all know that there are different ways to achieve that goal. One can adopt the Wal-Mart model and focus on low margin and high volume, using internal efficiencies to derive profits. At the other end …read more

Related