In a move to boost sales and incentivize dealer relationships, Cambridge, Maryland-based LWRC International is throwing caution to the wind and including a new Aimpoint Micro T1 red dot sight with nearly every new rifle purchase. “LWRCI has partnered with Aimpoint to offer what we believe is a true Step-Up promotion from anything out there,” said David Ridley, Senior Vice President Sales & Marketing. “This program is set up to support our distribution partners by bringing together two high performance brands with an amazing consumer based promotion that will make an impact in the marketplace.”Think about it — that’s a …read more

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