“Kalashnikov, Russia’s legendary firearms producer, has revamped its corporate image, unveiling a new ‘CK’ red-and-black logo – not to be confused with Calvin Klein – a new slogan, three streamlined weapons brands and its own survival gear,” rt.com reports. It’s good to know that Russian oligarchs are just as susceptible to branding B.S. as Cerberus’ fat cats (e.g., Remington’s 1816 lifestyle brand). Privyet? All branding starts with the product. Build a better AK and then worry about marketing. Ready for the new slogan? In English, it’s . . .
“Protecting Peace.” How great is that? Wait! Don’t answer! Because that’s …read more