For some companies, protecting the brand is as important as making a profit. In fact, the two can be closely tied.Some manufacturers keep a close eye on street price versus MSRP with their retail partners, while others are a little lax. LaserMax has just announced that it is requiring its retail partners to stick to a strict pricing schedule beginning in 2015. “Aimed at enhancing brand value to our dealer network, the new MAP policy protects the LaserMax brand as a premium accessory provider and preserves the company’s reputation for offering quality products,” said LaserMax Distribution Sales Manager, Rick Storace. …read more
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