Is this a good Santa or a bad Santa? This California advertisement has some people in a frenzy to get it down. We like it. There’s nothing like controversial advertising to drum up buzz about a new business. Down Range has only been in business for six months, but the Chico, Calif., shooting range’s holiday ad campaign already has locals talking — for better or worse. Displayed prominently on Chico’s Highway 99 near the shooting range is a billboard depicting Santa Claus holding an AR-15 semiautomatic rifle. The message next to him reads, “We build AR’s for Santa.”
While some Chico residents told …read more
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