The term “thinking outside the box” has become a management cliché. Nevertheless, the idea of looking farther than some immediate problem, of trying to not settle on obvious solutions but to instead think beyond them to root causes and veiled opportunities, will always be a valid concept for creative thinkers.SilencerCo has perhaps fallen into the outside-the-box “innovation trap” — the pressure to think of something new, something imaginative every year.Jonathon Shults and Joshua Waldron began working together in 2008 with a goal of making the best silencers possible. Their creative model was “thinking outside the box and solving problems in …read more

Related