Everyone in the gun retail business talks about the importance of add-on sales. Actually, add-on sales are critical to the success of any retail business. The customer you already have is by far the most profitable sales opportunity. In these times of constant advertisement bombardment, intense competition and price-savvy customers, it costs a fortune (in relative terms) to acquire a new customer, so it makes good financial sense to capitalize on the ones you already have.I hear a lot about potential shooting-related add-on products like cleaning kits, holsters and ammunition. However, there is one product that I don’t hear much …read more
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