In the latter part of the last decade, Under Armour was the aspirational apparel brand for hunters. They owned the market on the whole-paycheck jacket-and-pants combo. People didn’t hesitate to slap down $700 for a new set of outerwear, in part because they knew they were going to get the most technologically advanced gear available. Plus, UA spoke to younger hunters in a way that no brand had before. Their gear was both “cool” and …read more