Two weeks ago, coincidentally on the same day that the unfortunate 9-year old girl accidentally shot and killed a firearms instructor in Arizona, the NRA kicked off a series of Netflix-style video ads that are perhaps the organization’s most disingenuous effort to present itself as something other than what it really is; namely, an organization devoted to ownership and use of guns. In fact, having watched all 12 one-minute productions, I can tell you that the only way you would know that this is an effort of the NRA is that each commentator ends his or her spiel by telling the viewer that their wholesome and didactic script was produced by the “National Rifle Association of America” with a slight pause and then heavy emphasis on the word ‘America’ even though officially the NRA is still just the NRA, not the NRAA.

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