It’s impossible to ignore the Internet phenomenon known as “social media” these days. A huge preponderance of commercial websites have prominently displayed links to Facebook, Twitter, YouTube, and sundry others. Many common gateways to this or that service or website provide the option of signing in via Facebook or other SM platforms. Hashtags, those ubiquitous little tic-tac-toe signs, are cropping up in more and more places, just begging to be found in somebody or another’s search.Before embarking on your SM marketing campaign, there are a number of considerations to bear in mind. Perhaps the most important is that word “social.”It’s …read more

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